Declaring our Values

WELCOME TO DECLARE DENIM.

WE DO WHAT OTHERS SAY CAN'T BE DONE.

 

WHAT MAKES US DIFFERENT FROM OTHER "REWORKED" BRANDS?

We don't just rework reclaimed, surplus or end of line fabric. We elevate pre-existing garments.

 "Reworking" entire garments is the creative metamorphosis of high quality, hand selected garments already in the circular economy, transforming them into wearable artworks of personal and environmental value.

THE PILLARS THAT SUPPORT OUR BRAND

 We have four core values that powerfully support our vision of sustainability, that embodies what we stand for. These values are the backbone in everything we create, and are the reasons behind why we love what we do.

Sustainability

 We aim to create and encourage an ethical approach to fashion. We value protecting the earth and thoughtful consumption. Sustainability is key to our business practise.

Individuality

Both in our garments and in our customers. We appreciate originality and distinctiveness whilst considering our impact on the environment. Everyone is unique and they deserve an outfit to match.

Empowerment

We inspire others to strive for better. We want them to shake up the fashion world whilst slowing it down. It's a positive movement and we're excited to be the pioneers.

Artistry

Time and meticulous care go into everything we craft. Our valued seamstresses have worked with big name brands and A-list sustainable fashion activists. We channel creativity into everything we do, and the result is epic.

 

We want to care for the future of our planet and look good doing it.