Declare Denim Beginnings

Whilst reclaiming our misspent youth upon a mini break to the bohemian district of Sydney’s Newtown, my partner Damon and I sat hugging our “bowls” of almond chai in an uber cool coffee shop.

As Sydney’s art capital, we whiled away several hours musing over the comings and goings of colourful folk. From their conversations we could tell that they ranged from musicians to painters, trendy shop owners, to the stylish cats who live for shopping in thrift stores.

The two of us sipped, while a collective thought began to form in our minds. We began chatting excitedly about how awesome it would be to create a stylish, multi-functional shopping space in the hills near where we live in Melbourne.

Growing up in England I spent lot’s of time hopping over the channel to France. I absolutelylove Paris and am inspired by all things European. Damon’s ability with a hammer and a solitary nail is legendary, so our forces united and after some discussion we settled upon a sophisticated Parisian style boutique that was both a coffee shop and clothes store under the one roof.

We love a good hunt for the reclaimed, the rare and the downright unusual, so off the back of our passions and the garments planned for the store, our shop fit was brought to life through predominantly environmentally friendly sources.

This was just the beginning.

Then Covid happened.